After a string of successful Kapamilya events in Japan and Korea; to content-based fans’ day in Hong Kong and Malaysia; to movie premieres in Hong Kong, Malaysia, and Singapore; ABS-CBN The Filipino Channel (“TFC”) in Asia Pacific continues to bring more reasons for Filipinos in the region to celebrate and feel connected to home.
Ailene Averion, ABS-CBN Global Ltd. managing director for Asia Pacific shares: “TFC has been bringing pieces of home to the region through its programs and live events. This year, we continue to serve more Kapamilyas as we expand in Asia Pacific and bring new programs and experiences that inform, entertain and hopefully inspire.”
Part of this roster includes stories about love for family in “A Love to Last” starring Bea Alonzo and Ian Veneracion; sources of inspiration in “My Dear Heart” which stars Coney Reyes, Zanjoe Marudo, Bela Padilla and child star Nayomi Ramos; a strong foundation in “Wildflower;” adherence to commitment in “Better Half” starring Shaina Magdayao, JC de Vera, Carlo Aquino and Denise Laurel; and passion for what one’s heart beats for in “Pusong Ligaw” starring Beauty Gonzales, Bianca King, Diego Loyzga and Sofia Andres; and “Ikaw Lang Ang Iibigin.”
TFC continues to keep overseas Filipinos updated and informed with live news program “TV Patrol;” and current affairs program “Rated K.” Filipinos overseas gain access to these shows either through cable, Internet Protocol Television (IPTV) or online (TFC.tv). These allow Filipinos to watch on their TV, desktop, laptop, or mobile devices.
TFC is also now reaching out to more seafaring Filipinos via DVDs and linear channel on various cruise ships and cargo vessels.
On the big screen, Filipinos in the Asia Pacific region get to watch the same quality films from ABS-CBN Star Cinema Production Inc. (“Star Cinema”) via TFC@theMovies (in partnership with licensees). A recent box office hit was “My Ex and Whys,” the comeback film of the Liza Soberano and Enrique Gil’s loveteam and soon, Kathryn Bernardo and Daniel Padilla’s “Can’t Help Falling In Love”.
Some theatricals screenings were personally graced by the films’ stars such as John Lloyd Cruz who flew to Malaysia for the premiere of “Just the Three of Us’” last May 9, and Kathryn Bernardo and Daniel Padilla for their film “Barcelona: A Love Untold” last September 18, both blockbuster screenings. After theatrical release, all movies eventually become available on TFC IPTV and TFC.tv.
The Kapamilya Experience
From the screen to the stage, TFC brings a live experience of select programs in partnership with local partners. Last December, during the “FPJ’s Ang Probinsyano Isang Pamilya Tayo Grand Fans Day”, about 4,000 Pinoys got the chance to personally see their favorite stars Coco Martin, Yassi Pressman, Awra Briguela and Daryl Ong.
Another content-based show which TFC toured was the phenomenal “JaDine In Love World Tour”, where Nadine Lustre and James Reid made their final stop for about 2,000 Kapamilyas in Singapore with Kyla, Daryl Ong plus DJ Jai Ho last June 26. Meantime, lead stars Jericho Rosales and Arci Muñoz flew to Malaysia for a “Magpahanggang Wakas” Paskong Pasasalamat last December 4.
Bringing quality performances to the stage, TFC launched its first “One Kapamilya Go! (OKGo!)” in South Korea where the Kapamilyas were entertained by Maja Salvador, Rayver Cruz, KZ Tandingan and DJ Cha Cha on April 10 and the kick-off celebration of Star Magic’s 25th anniversary in Australia with Piolo Pascual, Pokwang, Yeng Constantino, Liza Soberano and Enrique Gil on October 30.
TFC also supported local Philippine celebrations such as the Piyestang Pinoy in Taiwan with Rayver Cruz and DJ Cha Cha in partnership with Manila Economic and Cultural Office (MECO) last December 11 and Kapangywawan Festival in Hong Kong with Cruz and comedian Negi on June 12.
ABS-CBN Global Ltd. Regional Marketing Head for Asia Pacific Eric Santos says that what inspires the TFC team to pursue its mission is the warm reception of Filipinos in the region. “In every country we go to, we see the eagerness in our kababayans to experience a piece of home through our shows and stars. The energy of overseas Filipinos inspires us to bring that same experience to more Filipinos as we reach out to new markets in Asia Pacific.”
From big concerts to small, intimate gatherings, TFC reaches out to kababayans. Via, “Kapamilya Reunion,” a heartwarming virtual Christmas reunion, Filipinos overseas get to reunite with relatives in the Philippines with the use of digital technology and social media. Last December 18, several families from Hong Kong, Australia, New Zealand, Canada and the U.S., joined the virtual Noche Buena event held at ABS-CBN head office in Quezon City, graced by Kapamilya stars like Arjo Atayde, Robi Domingo, Dominique Roque, Alexa Ilacad, Xyriel Manabat, Zaijan Jaranilla, and Nash Aguas.
Star Studio Japan, now on its 10th year, brings ABS-CBN stars closer to their overseas Filipino fans via lifestyle articles which give them a peek into celebrities’ lives behind the limelight. The magazine is also a source of inspiration as it features community articles about fellow global Kapamilyas who went beyond the trials in their lives.
In the Service of Filipinos Worldwide
To date, TFC is and remains to be in the service of the Filipino worldwide. Aside from serving the Kapamilyas by connecting them to home through different shows, films and concert offerings, ABS-CBN and TFC are one in recognizing Filipinos who share their mission.
ABS-CBN and TFC has been partners with UGAT Foundation in searching for unsung heroes through the “Gawad Geny Lopez Bayaning Pilipino Awards.” This year, the search goes to South Korea in search of these modern day inspirations.
With 2017 just starting to unfold, TFC promises more reasons for every global Kapamilya in Asia Pacific to feel at home.
For more updates about upcoming shows, films, and events, visit TFC’s Facebook page applicable for your area. Connect with fellow global Kapamilyas, follow @KapamilyaTFC on Twitter and Instagram.