Last March 30, Kapamilya actress Devon Seron marked her sixth year as a MyPhone endorser in a contract signing held at the MyPhone Loft in Green Sun, Makati. For the record, Devon is MyPhone’s longest contract endorser. She was tasked to endorse the brand with former love team James Reid come year 2011 along with the other tween love teams from the Kapamilya and Kapuso Network. From since then, Devon has become a consistent endorser of the leading Pinoy phone brand in the country.
According to Inyi Yruma, Digital Marketing Head of MyPhone said that Devon has her own magic and unique charm in the online universe. “Devon from the start until now is still very simple, humble, she’s very down to earth that’s why she’s got a solid fan base, the DEVONairs, specially online. She has this magic and unique charm online that flies our campaign whenever we associate her to it. She and Kyle Vergara constantly contributes to hundreds of thousands of impressions and engagements to our brand whenever we do social media scan. I can also say that her fans are very solid to MyPhone too, I can see them tagging our social media’s like twitter and IG whenever they buy phones thru the influence of their Idol. and that’s a plus factor.”
Meanwhile Kevin Tan, Vice President of MyPhone said that from their recent Facebook scan last February, Devon brought in thousands of returning users and impressions for their latest campaign. “Aside from the fact that Devon resembles a true beauty of a Filipina, She is also very strong Online, We’re happy to renew her especially now we believed that she can be of a big help for us in pulling up more digital contents for MyPhone Multimedia. Actually, we are happy with the result of our Facebook Scan last February 2017, our #MyPhoneBidaAngSelfieNgPinoy campaign for my91 DTV, our Rotating Selfie camera with Devon as the main image model, did fly smoothly and brought in thousands of returning users and engagements to our Facebook. The Online Commercial also earned 1 million views. The sales of the said model are doing good too.”
When asked how she feels that MyPhone will renew her as their endorser for the sixth time, Devon in teary eyed said that’s she’s truly Grateful to MyPhone “Sobrang grateful po ako na hanggang ngayon ay pinagkakatiwalaan pa rin po ako ng MyPhone. Dito na po ako nagdalaga at sobrang supportive ng MyPhone family ko tuwing may shows or movie ako, lagi silang naka-support. I am truly grateful and blessed na sa looban ng anim na taon hindi nila ako pinabayaan, pinagkakatiwalaan pa rin nila ako. I am truly grateful sa aking MyPhone family, Ito na po siguro yung sinasabing totoong may forever. Thank you very much po talaga to Sir Kevin and Sir David, kay Inyi. I’am thankful. Gusto ko rin magpasalamat sa DEVONairs ko na always naka-support for me and sa MyPhone”
Meanwhile, Kyle Vergara also renews his contract as endorser of MyPhone, this is his fourth year with the Pinoy Phone brand. “Nagpapasalamat po ako sa MyPhone na hanggang ngayon ay parte parin ako ng masayang pamilyang ito. Halos nalibot ko na, namin ni Ate Devon ang buong Pilipinas pag may out of town shows. Actually dito ko na nabuo yung confidence ko eh. I am beyond Thankful. I am proud to endorse MyPhone dahil ito po talaga ay tatak Pinoy”
When asked if they aren’t afraid to be compared with other phone brands with bigger stars, Inyi Yruma says “Hindi naman, Dumaan na tayo diyan eh and for the record, MyPhone started that trend naman eh, we are grateful to our past endorsers that we worked with, they’ve all contributed to where is MyPhone now. but yun nga, iba na ang direction ng MyPhone, we’re now a multimedia company and we will focus more to digital platform. When I was tasked by Sir David to form a group, the first thing that I checked is how they communicate with their followers, and we are confident that our new ambassadors Hashtags Jon, Jimboy and Paulo, with Angelica Villaflor and DJ Chacha, will do the same magic for MyPhone like Devon and Kyle.”
Joining Devon Seron and Kyle Vergara are Hashtags Jon Lucas, Jimboy Martin and Paulo Angeles with Angelica Villaflor, a 17 year-old talented girl who is famous in Facebook right now with her Vines videos, and the award winning DJ of MOR 101.9, DJ Chacha.
According to MyPhone, aside from building more digital contents like AGILA Rewards, a lock screen app that rewards its android phone users in daily and weekly draws, and 1 million pesos on the grand draw that is extended until April 30, MyPhone will be very active too on on-ground events like mall shows and campus tours.