Facebook Live to Connect Fans with Racers After Every Episode
It’s billed as the race like no other and now The Amazing Race Asia Season 5 will give die-hard fans unprecedented access to the racers throughout the series via multiple social platforms.
Premiering tomorrow night at 9pm on AXN, the region’s number one general entertainment channel, The Amazing Race Asia Season 5 is a socially charged, thrilling adventure where viewers can interact with the 11 fearless teams during each episode.
Tears, triumphs, twists and turns, the racers will candidly share their experiences via their own team hashtags as the drama unfolds on screen each week. Celebrity host Allan Wu (#TARAAllan), and his new co-host, Indonesian movie star Tara Basro (#TARATBasro) will also chat with fans.
“For this season we had a dedicated social content crew physically running the race with the teams to capture all the behind-the-scenes fun and drama,” said Virginia Lim, Senior Vice President and Head of Content, Production and Marketing, Sony Pictures Television Networks, Asia. “We want our viewers to fully escape into the crazy world of The Amazing Race Asia, and experience the emotional journey the racers go through. Season 5 truly bridges the gap between the linear screen and AXN’s dynamic social ecosystem. It’s going to be Asia’s biggest social TV event of the year!”
At the end of each episode at 10:00pm, AXN will encourage viewers to virtually hang out with the newly eliminated team via Facebook Live at Facebook.com/TheAmazingRaceAsia where fans can commiserate and ask questions about their race experience. Then, every Saturday at 1:10pm, fans will have the chance to Facebook Live chat with the more triumphant teams who were first to arrive at the pit stop.
In addition to the Facebook Live chats, AXN will unleash a series of webisodes created exclusively for social platforms like Facebook, providing a raw and honest account of what goes on behind the scenes of the race.
The webisodes will kick off with “T-0 Racers”, a simple but fascinating look into how each team prepares for race day – at 4am! The morning rituals vary for each team and include Malaysian brothers Alex & Will (#TARAAlexWill) completing 100 push-ups “so we look good on TV”; Singaporean siblings Rei & Keiji (#TARAReiKeiji) devouring chicken satay; and perky married couple from the Philippines Eric & Rona (#TARAEricRona) launching into full dance mode to get the blood pumping. And despite the sweaty nature of the race, Malaysian beauty queens Chloe & Yvonne (#TARAChloeYvonne) apply full make up, while Malaysian friends Alphaeus & Brandon (#TARABrandonAlph) reveal they’ve packed disposable underpants for maximum convenience.
Additional webisode series include Racers Reflect, featuring eliminated teams pondering what went wrong; Allan’s P.O.V where he films the race from his perspective and Challenge Accepted where Allan and Tara attempt to undertake the team challenges, proving that they are not as easy as they seem.
The Amazing Race Asia premieres on Thursday, October 13 at 9:00pm first and exclusively on AXN. The Amazing Race Asia Season 5 is supported by presenting sponsor Wonderful Indonesia, and partners Garuda Indonesia, Grab and Great Eastern.
Join the action and connect with Allan, Tara and the 22 racers via:
#AXNTARA and @AXNTARA
Team Relationship Country Social Media Handle
Rach and Vicky Travel Hosts Indonesia #TARAVickRach
Treasuri and Louisa Childhood Friends Indonesia #TARATrezLou
Chloe and Yvonne Beauty Queens Malaysia #TARAChloeYvonne
Alex and Will Brothers Malaysia #TARAAlexWill
Brandon and Alphaeus Old School Mates Malaysia #TARABrandonAlph
Eric and Rona Married Philippines #TARAEricRona
Parul and Maggie Beauty Queens Philippines #TARAMagParul
JK and Mike Radio DJs Singapore #TARAJKMike
Rei and Kenji Siblings Singapore #TARAReiKeiji
Tom and Anita Dating Thailand #TARATomAnita
Lisa and Nicole Life Partners Vietnam #TARANicLisa
Check out http://www.AXN-Asia.com/TARA for all the latest news on The Amazing Race Asia Season 5
About The Amazing Race Asia Season 5
In this latest season, 11 teams of socially savvy, fearless racers from all over Asia will embark on a once-in-a-lifetime experience, traversing the globe and proving their mettle on a quest to be crowned the all-out champion.
Travelling to multiple countries in the shortest amount of time, each team will arrive at a new destination where they must compete in a series of physical and mental – and often emotional – challenges. Only when the tasks are completed will the teams learn of their next exotic location. Teams who fall the farthest behind will gradually be eliminated as the race progresses, with the first team to arrive at the final destination winning The Amazing Race Asia and the USD$100,000 cash prize.
The 11 chosen teams hail from six countries across Asia and represent a true cast of characters with diverse personalities, backgrounds, talents and relationships. They range from popular Singaporean DJs to Filipino beauty queens and promise viewers a highly entertaining and edge-of-your-seat journey.
The Amazing Race Asia Season 5 is produced in collaboration with award-winning international production company, Profiles Television and globally renowned series creators Bertram Van Munster and Elise Doganieri.
AXN is Asia’s leading general entertainment channel featuring exclusive top-rated drama series, blockbuster features, reality programs and ground-breaking original productions. The channel appeals to a discerning audience seeking content that is smart, intriguing and unexpected, all delivered close to U.S telecasts. From The Blacklist and Quantico, to MacGyver and The Amazing Race Asia, AXN is defined not by a genre, but by an attitude that truly redefines action.
Launched first in Asia in 1997, AXN is a global channel brand with a presence in Latin America, Africa and Europe. In Asia, the channel is enjoyed in 85 million households across 20 territories.
AXN Asia is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television Networks, Asia, which also operates leading channels including Animax, Sony Channel, ONE and GEM.
About WONDERFUL INDONESIA
WONDERFUL INDONESIA invites all travellers from all around the world to feel and experience journeys to many spellbinding destinations with unique cultures that lie within the Indonesian archipelago. Indonesia is the largest archipelago in the world comprising 13,466 large and small tropical islands fringed with white sandy beaches, many still uninhabited and a number even still unnamed. Straddling the equator, situated between the continents of Asia and Australia and between the Pacific and the Indian Oceans, it is as wide as the United States from San Francisco to New York, equaling the distance between London and Moscow. Indonesia has a total population of more than 215 million people from more than 200 ethnic groups. The national language is Bahasa Indonesia. Blessed with the most diverse destinations with its wonderful people, culture, and landscape, from fertile rice lands on Java and Bali to the luxuriant rainforest of Sumatra, Kalimantan and Sulawesi, to the savannah grasslands of the Nusa Tenggara islands and end in snow-capped peaks of West Papua, for all to enjoy. Coupled with its variant people and culture, Indonesians can enrich your social and cultural understanding and offers you an unforgettable experience in Indonesia.
For further information, please visit http://www.indonesia.travel
About Garuda Indonesia
Presenting a new level of service excellence in air travel, Garuda Indonesia, the national airline of Indonesia, seamlessly connects 77 destinations worldwide to not only one of the largest economies in Southeast Asia, but also an array of exotic locations in the beautiful archipelago of Indonesia all at once. With more than 600 daily flights and a fleet of 197 aircrafts by end of 2016 with the average age of which is less than five years old, Garuda Indonesia proudly serves its passengers with the award- winning “Garuda Indonesia Experience” service, which highlights Indonesia’s warm hospitality and rich diverse culture.
The airline continuously strives, through its ongoing transformation program, to provide better and more convenient services. The progress of Garuda Indonesia’s transformation program can be seen from achieving a Skytrax’s 5-star airline rating, ranked as the 7th best airline in the world in the 2014, as well as winning the prestigious “The World’s Best Cabin Crew” 2016 and “Best Economy Class” award in 2013, also from Skytrax. Garuda Indonesia is a member of SkyTeam, the global airline alliance with 20 members, providing access to an extensive global network with over 15,700 daily flights to 1,052 destinations in 177 countries.
For further information, please visit http://www.garuda-indonesia.com
Grab is Southeast Asia’s leading ride-hailing platform. Grab solves critical transportation challenges and make transport freedom a reality for 620 million people in Southeast Asia. Grab began as a taxi- hailing app in 2012, but has expanded its core product platform to include private cars and motorbikes. Grab is focused on pioneering new commuting alternatives for drivers and passengers with an emphasis on convenience, safety and reliability. As part of its innovative culture, Grab is testing new services such as social carpooling, as well as last mile and food deliveries. Grab currently offers services in Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam. For more information, please visit: http://www.grab.com.
About Great Eastern Life Assurance (Malaysia) Berhad
Great Eastern Life began its operations in 1908 as a branch office of The Great Eastern Life Assurance Company Limited. The Malaysian operations were subsequently transferred to a locally incorporated public company, Great Eastern Life Assurance (Malaysia) Berhad under the Scheme of Transfer of Business. The Company was certified by The Malaysia Book of Records in 1998 as “The Oldest and Largest Life Insurer” in Malaysia.
With more than a century of experience and solid financial foundation, Great Eastern Life has RM70.1 billion in assets, over 3.0 million policies in force and a network of 17,000 agents nationwide as at 31 December 2015. To date, Great Eastern Life has 21 operational branch offices and products include life insurance plans, investment-linked plans, mortgage protection, business protection, employee benefits, medical insurance and group health benefit schemes. Great Eastern Life Assurance (Malaysia) Berhad is a wholly-owned subsidiary of Great Eastern Holdings Limited (GEH) and its ultimate holding company is Oversea-Chinese Banking Corporation Limited (OCBC).
About Great Eastern Holdings Limited
Great Eastern is the oldest and most established life insurance group in Singapore and Malaysia. With S$68.1 billion in assets and over 4 million policyholders, it has three successful distribution channels – a tied agency force, bancassurance, and a financial advisory firm, Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei and has a presence in China as well as a representative office in Myanmar.
It was named Life Insurance Company of the Year at the Asia Insurance Industry Awards in 2011 and 2013 by Asia Insurance Review. The Great Eastern Life Assurance Company Limited has been assigned the financial strength and counterparty credit ratings of “AA-” by Standard and Poor’s since 2010, one of the highest among Asian life insurance companies. Great Eastern’s asset management subsidiary, Lion Global Investors Limited, is one of the largest private sector asset management companies in Southeast Asia.
Great Eastern is a subsidiary of OCBC Bank, the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC Bank has been ranked Asean’s strongest bank and among the world’s five strongest banks by Bloomberg Markets for five consecutive years since the ranking’s inception in 2011.
Digital Marketing & Communications Manager
AXN Networks Philippines, Inc.
Mobile: +63917 8494742