ABS-CBN Asia Pacific Managing Director Ailene Averion welcome key industry players in trade event; Morissette and Yohan Hwang share a sample of TFC’s brand of entertainment
In keeping with the evolving times where social media affects the way companies do business, ABS-CBN The Filipino Channel (TFC) Asia Pacific invited top corporations in the Philippines to join them in their journey in reaching out to Filipinos in Asia Pacific with the contemporary theme – #FollowMeToAPAC.
The trade event’s concept was inspired by the social media sensation #FollowMeTo showing Instagram posts of Russian photographer Murad Osmann following his then girlfriend and now wife Nataly Zakharova back to his camera, but without letting go of his hand. ABS-CBN Global’s Asia Pacific branch announced its 2016 efforts to industry partners that hoped to provide similar out-of-the-box solutions to their advertisement needs.
According to ABS-CBN Managing Director for Asia Pacific, Ailene Averion, the synergy between TFC and Philippine corporations is essential because there are many opportunities for TFC and Filipino corporations with an international market to synergize.
“Going around, I personally have seen the many different faces of our kababayan abroad. What is common among them and what is truly resounding – is that at the center of everything – is family. And while they have to face the reality of having to be away, they will do anything to keep the connection. They talk, message, send gifts and money on a regular basis. Perhaps 100% have a mobile device which they use to communicate almost daily, especially those who actually manage their households remotely,” Averion said.
Averion added that TFC reaches out to these OFs through its cable, satellite, IPTV, mobile and web platforms. Now, we also bring the TFC experience to more countries in Asia Pacific via live events, theatrical screenings and customized publications.
This 2016, TFC Asia Pacific will unveil more opportunities for advertisers to reach their overseas Filipino market: “Maalaala Mo Kaya 25 Kuwentuhang Kapamilya” in Hong Kong; the premiere of Star Cinema movies via TFC@theMovies also in key cities in Asia; “Tatak Star Magic” in Sydney and “Vice Gandang Ganda sa Sarili” in Perth and Melbourne.
Sharing a preview of the kind of entertainment TFC will bring, Next Big Diva Morrissette belted out a powerful performance of international hits.
She understands TFC’s role as a bridge not only between Philippine entities and their audiences but most importantly between OFs and their loved ones in the homeland. According to her, “Thanks to TFC, I get to go around the world and help ease our kababayan’s homesickness.”
Joining Morisette was “I Love OPM” first Grand Touristar and Korean Yohan Hwang, representative of one of the countries where TFC has a strong presence – Korea.
Lucky advertisers also took home excited prizes from TFC: Anna Ramos of Ayala Land, Anne delos Reyes of BPI, and Mae Bernardo of Resorts World won ABS-CBN TVPlus Mahiwagang Black Boxes. Grand prize winner was Grace Barroso of Visastar International who won a two-night, three-day trip to Singapore to watch the “JadIne Love World Tour” in Singapore in June.
Truly opportunities abound for both the OF market and partners in Asia Pacific.