#1 series in its timeslot in Singapore, Malaysia and the Philippines, drawing bigger audiences
(25 February 2016, Singapore) – The season four premiere of HISTORY’s critically acclaimed scripted drama series Vikings pummeled the competition on Friday night, as the #1 show in its timeslot beating all English language cable channels in Singapore, Malaysia (excluding Movies and Sports channels) and the Philippines (excluding Kids channels).
Singapore saw an increase of +320% Cable 15+ viewers, Malaysia drew in 218% more viewers aged 15+, while the Philippines brought in 644% more 25+ ABC1 audience on its debut night, all more than its prime time average.
The new season of Vikings will introduce its first Asian character, “Yidu”, who will play a pivotal role in the series. Asian-Canadian actress Dianne Doan joins the stellar cast as “Yidu”, the mysterious slave who fascinates Viking chieftain Ragnar.
Vikings season four airs as a same day telecast with the United States, every Friday at 9pm on HISTORY.
HISTORY™ is available on SKYCable Ch 67; Cable Link Ch. 43; Dream Satellite Ch 30; Destiny Cable Ch 57; and Cignal Ch 125.
Source: Kantar Media, Singapore, Kantar Media, Malaysia DTAM, Kantar Media, Urban Philippines. Vikings S4 Premiere Episode 1 timeslot on 19 February 10pm-11pm (SG/MY), 9pm-10pm (PH).HISTORY Prime average based on period 6pm-12mn (SG/PH) 1 Jan 2015-21 Feb 2016/20 Feb 2016 (MY)